Contact Us
TEL: +86-532-83578666
Address: Shandong Qingdao Jimo No.297,The Yellow River 2 Road
Home > Exhibition > Content
Packaging design
Aug 22, 2017

Consumer Psychology

Whether a commodity can have good sales performance must be tested by the market. In the whole marketing process, packaging plays an extremely important role, it uses its own unique image language and consumer communication, to affect the consumer's first emotion, the consumer at the first sight when it is packaged products interest. It can both promote success and lead to failure, and the absence of a revealing packaging will allow consumers to sweep through. With the continuous development and perfection of China's market economy, consumers have become increasingly mature and rational, the market gradually revealed the "buyer's Market" characteristics, which not only increased the difficulty of product marketing, but also to make packaging design encounter unprecedented challenges, drive product packaging to grasp the public's consumer psychology, toward a more scientific and high-level direction of development.

Packaging becomes the main behavior of marketing in actual business activities, and inevitably has a close relationship with the psychological activities of consumers. And as a packaging designer if not understand consumer psychology will be blind. How to arouse the attention of consumers, and how to stimulate their interest, induce them to take the final purchase behavior, which must involve the knowledge of consumer psychology. Therefore, the study of consumer psychology and change is an important component of packaging design. Only by grasping and rationally using the consumption psychology law can we improve the design quality effectively and increase the value of the goods while increasing the sales efficiency.

Previous: No Information

Next: Packaging Development and application